The ATIS (Alberta Tourism Information Service) web platform helps Alberta tourism operators increase their online exposure by connecting them to travellers planning vacations – for free.


ATIS stores and manages Alberta tourism content in a single, accessible platform and distributes it to a number of digital properties. These include Travel Alberta’s suite of websites and marketing channels (including travelalberta.com), as well as a growing network of publishers, websites and apps that promote tourism information.


By increasing the digital reach of tourism partners, ATIS helps to engage and drive revenues from digitally connected travellers. Tourism marketing partners access ATIS's up-to-date content for distribution on their web properties.


Key Partner Benefits:


  • Saves Time: Enter your listing once and we do the work of distributing it across multiple channels and networks
  • No Cost: ATIS is completely FREE!
  • Expanded Reach: ATIS listings are distributed across a network of websites, mobile apps and social platforms that travellers use to make travel decisions
  • Insights and Reporting: ATIS reporting helps partners track performance, allowing optimization of content to drive more revenue.
  • International Market Access: Eligible content is professionally translated into multiple languages, to promote businesses internationally.
  • Nurture Consumer Interest: Distinct content types allow content creation that nurtures consumer interest from awareness to booking.


 Key Messages:


  • ATIS is Fast and Free: The 10 minutes to post content gains partners access to traffic from qualified visitors all over the globe.
  • Exposure through Travel Alberta: TA members use the ATIS database to source tourism experiences and product for a variety of initiatives,  including: social media activities, blogger visits, itinerary development and general research. If partners do not activate in ATIS, Travel Alberta does not include them in marketing activities.
  • Multiple Digital Marketing Channels: ATIS content appears on Travel Alberta’s website and in Travel Alberta’s other marketing channels (banner ads, e-newsletters, paid and organic search, social media) as well as a growing number of third-party platforms that have influence and audience outside of Travel Alberta’s owned platforms.