Events differ from Offers in that typically, events are spectator-based, where visitors attend to watch rather than participate. A good example of an event would be a concert or festival with outside entertainment.
If the event or activity requires visitor participation, without which the activity would cease to exist, it would typically be an Offer. A good example of this would be a brewery tour, long table supper or most other offers that center on an activity.
Helpful tips to distinguish between Events over Offers:
- If the event is free, it would be classified as an Event and not an Offer.
- It is not a requirement that an Event be free, but if it fits within the current Event categories and is free, it is always an Event.
- If the experience is included in the regular admission price, it is typically an Event and not an Offer.
- For example, if the experience features a special activity for a holiday, such as Canada Day, or a festival (harvest festival or other themed festival) that does not require special ticket purchase, this would be classified as an Event. If the experience requires a ticket purchase outside of the regular admission price, this may be better suited as an Offer.
- Special prices or discounted rates should be submitted as an Offer.
- Note: You can create a discount offer for an event if you are trying to push sales to compensate for low attendance or encourage advance sales. A 2-for-1 admission coupon would be an example of this.
- Activities offered throughout the year as part of the regular programming are typically Offers.
- Activities with a strong festival atmosphere and varied programming or experiences that are more spectator-oriented are typically Events.