Each partner is unique; there are many ways to use ATIS content types to support our partners' business goals and ensure that they receive the most exposure for their business.


Many of our partners will log in to ATIS and submit a single content item, typically a Listing, which they deem as most representative of their business. However, depending on the business and experiences that they offer, they might be eligible for multiple Listings, Offers and Events.


Using ATIS resources, it will be the responsibility of the contact centre Agent to work with the partner to determine how to best enter experiences into ATIS.


The following are examples of how experiences from several businesses might be entered into ATIS:


Business Examples


Business 1 – Honey Bee Farm


Eligible ATIS Content


Listings

  • Accommodation: Campground
  • Attraction: Retail Outlet


Offers

  • Guided tour of the facility


This business would not qualify under the Guided Tours category and this category is reserved for companies whose main business is delivering scheduled tours. In this scenario, tours are an additional element of the experience and would qualify as an offer instead.


The Honey Bee Farm is business that sells a variety of honey-based products that are farmed right on site. In addition to selling their products in the on-site gift shop. Honey Bee offers guided tours of their facility (for a fee) that are run by the head farmer. They also run a full service, campground with 30 sites.


Business 2 – Prairie Distillery


Eligible ATIS Content


Listings

  • Attraction: Retail Outlet (to represent the store)
  • Food and Entertainment: Winery and Brewery
  • Food and Entertainment: Restaurant


Offers

  • Home Brew Sessions
  • Hands-on Culinary Experiences


Events

  • Harvest Festival


The Home Brew sessions and Culinary experiences would be added as offers instead of events because they do not have a spectator component and a consumer would likely be required to purchase the tickets in advance in order to participate.


The Prairie Distillery makes and sells whiskey and other liquors made from ingredients farmed in the local community. They offer twice-weekly tours of their facility and a store where people can stop by and purchase some of their products. They also operate a restaurant next door under a different name. A few times a year, they offer classes on making home brew and partner with a few local attractions on culinary events for small groups throughout the year that require advanced ticket purchase. Once a year they also hold a harvest festival where guests can participate in a number of harvest related activities. 


Business 3 – Mountain Peak Ski Hill and Recreation Centre


Eligible ATIS Content


Listings


  • Attraction: Amusement Park (include the different activities within the description: luge, biking, mini golf, etc.)
  • Attraction: Ski Hill
  • Attraction: Sports and Recreation Facilities
  • Attraction: Museum and Historic Site


In this case, the restaurants would not be listed as separate listings because they are more amenities of the park as opposed to destinations unto themselves. If consumers would visit the park for the sole purpose of going to the restaurant, then this would be appropriate as a listing.


Mountain Peak is offers a ski hill in the winter and bike trails in the summer. The attraction also offer a zipline, luge track, mini golf and more. They also have a museum on site dedicated to Sports Memorabilia that is a destination unto itself. A variety of restaurants are located on site for visitors of the park who want to stay and play all day.


Business 4 – The Prairie Rider


Eligible ATIS Content:


Listings


  • Attraction: Amusement, Theme Park and Science Centres (train product)
  • Attraction: Retail Outlet (Greenhouse)
  • Food and Entertainment: Restaurant
  • Accommodation: Campground
  • Accommodation: Lodges and Cabins (for the Caboose Cabins)


Offers

  • Main train ride experiences (if they have a few different ones that are vastly different, create an offer for each)
  • Theme Trains (one offer per theme)


The Prairie Rider offer train rides 5x per week. In addition to these weekly rides, they provide special themed events throughout the year, such as a Halloween-themed train ride, a culinary train and a Christmas train. Onsite, visitors will also find a campground, Caboose trains that have been converted into cabins, an award-winning restaurant and one of the largest retail greenhouses in the area where we sell a variety of plants, horticultural goods and local wares.


Business 5 – McLean Ranch


Eligible ATIS Content


Listings


  • Accommodation: Guest Ranch and Farm Stays OR Accommodation: Lodges and Cabins
  • Guided Tours: Guided Operator


Offers


  • One and four-hour long rides
  • Three-Day Cattle Drive
  • Two-day Long Table Supper (tag other operators as well to increase your exposure throughout the site)


McLean Ranch operates lodges and cabins on a working farm. Guests can choose from four individual cabins or a main lodge with six rooms. Guests of the property are welcome to add on in-room spa services and visit the lodge restaurant for dinner.


In addition to the accommodations they offer horseback riding experiences that can be packaged with a stay, or booked on their own. Tours includes a three-day cattle drive, offered two times a year, one or four-hour long rides offered regularly on the weekends and a two-day ride commencing in a long-tail supper that features dinner from a local chef and brewery.


Business 6 – Marshall’s Farm


Eligible ATIS Content


Listings

  • Attractions: Agricultural
  • Attractions: Retail (greenhouse)


Events

  • Each one of the special events offered throughout the year that are offered as part of the regular admission


Offers

  • Long Table Supper
  • Cooking Classes


The events included in the regular admission would be events because they do not require visitors to purchase tickets in advance of the events. The other events are more hands-on events (no spectators) and require a separate ticket purchase, therefore they qualify as an offer.


Marshall’s Farm is an attraction that offers a family-friendly atmosphere with a u-pick, corn maze, petting zoo and variety of agricultural themed activities. A large greenhouse and gift shop is also located onsite. Throughout the year, the farm features a number of special events that are included in the price of a regular admission. In addition to these events, they also offer cooking classes a few times a year and a long-table supper on one Friday in August and September that are separate ticketed events and do not include admission to the theme park.