Images are a big factor for consumers when they are in the consideration stage (considering whether or not to travel to your destination). Good images entice consumers to your property, and using several tells a story about your business. Photos should be representative of activities that average visitor can take part in.
Larger images are required in order to appear clear on new phones, tablets, laptops and other high resolution displays.
Travel Alberta has a Co-op Marketing Program for content development (for businesses with a marketing budget under $10K), in order to help partners with image development and content development.
Content Development Investment
Image requirements are:
- 640x480 (horizontal)
- 72 dpi
- Not to exceed 30MB
- No logos
- No written copy (due to mobile optimization)
- No filters, esp. b/w & sepia