Terms and Definitions
Market Ready: A business that markets to potential travellers; communicates with potential travellers year-round, and is able to accept advance reservations...
Wed, 19 May, 2021 at 11:18 AM
Export ready tourism product providers are engaged with (or equipped to engage with) third-party distributors such as tour operators, wholesalers, online tr...
Mon, 19 Apr, 2021 at 10:44 AM
A Tour Operator is a business that brings together travel components (E.g. airline seats, hotel rooms, activities and attractions), into one package direct ...
Mon, 19 Apr, 2021 at 10:51 AM
A Tourism Provider or Tourism Supplier refers to the specific businesses that deliver the tourism product or service to the consumer, receptive tour operato...
Mon, 19 Apr, 2021 at 10:57 AM
A Guided Tour Operator is a type of tourism supplier who offers guided tours. The difference between a Tour Operator and a Guided Tour Operator is that the ...
Mon, 19 Apr, 2021 at 10:59 AM
A product is considered to be a tourism product when expenditure on the product by leisure travellers represents a significant share of the total expenditur...
Mon, 19 Apr, 2021 at 10:59 AM
Refers to Destination Marketing Organization. Travel Alberta is considered a DMO, as are some of the regional organizations charged with marketing for their...
Mon, 29 Mar, 2021 at 2:22 PM
Some website visitors are more likely to become Alberta tourism customers than others. Qualified Travellers (QTs) are web visitors who have demonstrated...
Mon, 29 Mar, 2021 at 2:22 PM
Traveller Ready: Refers to a business which has all its licenses, permits and insurance in place in order to operate legally. Criteria The following...
Wed, 19 May, 2021 at 11:21 AM